Product Designer, Registration and Payments

Dec 2022 - Nov 2023

Led product design for 2 squads working on Registration and Payments for LeagueApp’s youth sports platform Utilizing strong problem solving skills, design rationale, attention to detail and UX research methods.

• Created end-to-end user experiences for new tournaments products, including bulk registration, ecommerce with bulk checkout, payment plans, and discount solutions to increase user engagement, drive more transactions and improve financial management.
• Established and iterated on a cohesive, accessible, and innovative design system, including creating a design pattern settings based on industry and design trends.
• Led theming system development which helped to emphasize the brand identity of enterprise users.
• Solved multiple B2B and B2C UX design challenges related to tech and design debt, including ideating and shipping innovative experiences that bridged the old and new parts of the platform.
• Ideated and shipped innovative end-to-end experiences bridging old and new parts of the SaaS platform.
• Conducted surveys, user interviews and used analytical skills to inform design decisions across the product.
• Led design reviews where I articulated design decisions to stakeholders and allowed them to provide feedback, balancing both the user needs and business requirements.
• Created a design culture of collaboration and innovation by vetting design candidates, making strategic hires, constantly soliciting feedback and establishing a weekly design studio time.

Associate Product Designer, Customer Experience

Jan - Dec 2022

Supported consumer services through product design work on the CX (Customer experience) squad.

• Utilized design thinking to continuously address UI/UX bugs and make improvements to the user interface.
• Conducted user research and led design for background check epics, working with third-party provider for integration to make youth sports safer.
• Led design, collaborating with designers, product managers, customer service, product marketing, QA and engineers to improve interaction design and user experience.
• Conducted user research and iterated on the design solutions throughout to ensure an understanding of the behaviors, motivations, and needs of the customer to create both empathetic and data-driven designs.

Senior UI Designer and WordPress Developer, Design Shop

Jun 2021 - Jan 2022

Took on additional responsibilities and leadership functions within the Design Shop team.

• Designed, developed and supported 80 branded WordPress marketing websites for partners.
• Developed a process and system of templates to make working with customers seamless and consistent.
• Simultaneously led a collaborative design effort across a cross-functional team of designers, product managers, product marketing management and engineers.
• Stepped into a managerial role and assisted with the development and growth of multiple design interns.

UI Designer and WordPress Developer, Design Shop

Jul 2020 - Jun 2021

Introduced a streamlined design process to the team to develop dozens of WordPress websites for partners.

• Designed user interfaces using Sketch then developed them using WordPress, HTML, CSS and JQuery.

Senior Graphic Designer

July 2016 - April 2020

Worked with account service people and design interns gaining valuable leadership experience.

• Created a disciplined, efficient, and conceptually sound approach to all collateral items to produce - brand identities, websites, booklets, social media graphics and dozens of other deliverables daily.

Graphic Designer

Continued to design print, web, and promotional products for Allegravita.

• Experience interacting with clients and collaborating on professional design opportunities.

Graphic Design Intern

Created a variety of collateral materials designed to raise our clients’ market share.

• Designed posters, banners, website updates, social media, logos, apparel and other promotional items.